What types of fishing gear do you carry?

We carry a wide selection of rods, reels, bait, tackle, lures, nets, apparel, and accessories for freshwater and saltwater fishing. Inventory varies daily and includes trusted brands as well as carefully inspected pre‑owned gear.

Do you sell both new and used fishing equipment?

Yes. One of our specialties is offering both new and gently used gear. All pre‑owned items are inspected for quality and performance so customers can shop with confidence while saving money.

Do you buy used fishing gear?

Yes! We specialize in quality used fishing gear. If your gear is in good working condition, bring it in and our staff will evaluate it for resale or trade.

How does the buy, sell, or trade process work?

Simply bring your fishing gear into the shop. We’ll inspect it and make an offer based on condition, brand, and current demand. You can choose to sell outright, trade toward new gear, or browse the shop for upgrades.

What is lure rigging, and why is it important?

Lure rigging ensures your lures are set up correctly for proper action and effective hooksets. Proper rigging can improve performance, reduce frustration, and help you fish more efficiently.

Do you carry gear for beginners?

Yes. We welcome beginners and families. Our selection includes entry‑level combos, kid‑friendly gear, and affordable starter equipment, and our staff is always glad to explain the basics.

Why should I choose Resellers Reef Ormond Beach?

Resellers Reef Ormond Beach offers anglers a unique combination of new and gently used fishing gear, all carefully inspected to ensure quality and value. With a convenient buy, sell, and trade program, customers can upgrade their equipment while saving money. Our knowledgeable, friendly staff is always available to help anglers of all experience levels choose the right gear for local fishing conditions. As a locally owned business, we’re proud to support the Ormond Beach fishing community with fair pricing, rotating inventory, and dependable customer service.

Resellers Reef of Ormond Beach

Reeling In the Best Deals

(386) 256-2555

Located in Ormond Beach, FL

- James Nixon 5/17/2026

"Resellers Reef is the place to go for all of your freshwater, inshore, and offshore fishing gear in Ormond Beach and surrounding areas! Stop in and support this incredible local business today! It’s right down the road from Daytona Beach and not too far from Orlando. Congratulations on the new location! You guys are the best!"

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